Increasing Emphasis on Amazon/non-Amazon Advertiser, Reach and Tracking

Amazon DSP is already available to both advertisers who sell on Amazon and those who don't, with a self-service and managed service option, usually for companies with big budgets.  Amazon announced Sponsored Display, sister of DSP :) for brands that don't sell on Amazon. This is currently offered to U.S. advertisers (beta) on Twitch, so still very niche. Sounds like they are focusing on service-based industries like restaurants and hotels. From speaking with an Amazonian who managed a national fast food chain, sounds like a hybrid approach - self vs. managed service option to target smaller service-based companies or at least introduce them to the Amazon ecosystem. I thought this was timely since we know that Facebook advertising is losing steam.

Sponsor Ads Noteworthy

•  Multi-country Sponsored Ad experience (they have the English and foreign language translation, no more Google translate?
• Sponsored Display: video and optimization rules (beta)
• Quick campaign presets, I was thinking - create your auto and manual campaigns with one click? I stopped by the booth to get more information, but they had no additional information to share. If you have access to the presets, let me know what you think. 

Amazon DSP Noteworthy

• Quicker DSP campaign setup time and performance.
• Single Amazon Ad tag (for DSP only) - available through your console
   

More Data & Targeting Please (too much to write)

• Emphasis on AMC usability for nonDBAs for Q1 2023
• Audience Research (beta)
• Brand Impression Share (beta) via API
• Amazon Brand Lift (beta)
• Omnichannel Metrics
• Amazon Marketing Stream (beta) for Global (originally for North America only)
• Subscription events with Experian vehicle purchase insights
• Contextual Targeting (Beta)

Importance of Content (Videos)

• Emphasis on video, Amazon Influencers, Twitch and Music (events)
• Creator studio is relatively new, giving advertisers a way to create videos.
• Sponsored Brand Video to become available at top of search (announced at unboxed).
• Video is also available for Sponsored Brand Video in category pages (exist) and Sponsored Display Video is relatively new. I'm guessing, Amazon Posts soon?

Amazon Advertising was very basic back when I started 8 years ago, and now... its all about ads and ad distribution/placement.  Don't see this slowing anytime soon with Thursday Night Football, instore ads and other on/off Amazon events.